Helping the well-intentioned consumer:
- What is a well-intentioned consumer
- Where do they shop
- How can we selectively protect them
- Benefits of this approach
Building a Return on Investment model for a brand protection programme:
- Measurable contributions to ROI
- Substitute Sales
- eCommerce spend
- Assumptions that need to be determined
- Contributions from unmeasurable benefits
*This Workshop is free of charge and specifically aimed at Trade Mark and Intellectual Property Owners, Brand Protection Directors and Managers. We reserve the right to refuse entry outside of this criteria.
To register your attendance please email email@example.com
ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.
Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.