What is a trade mark?

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IP Basics: What is Intellectual Property? A short video published by the Intellectual Property Office (IPO) HERE 

IP Basics: Should I have a trade mark? A short video published by the IPO HERE 

IP Basics: Why should I consider IP for my business? A short video published by the IPO HERE 

A trade mark is any 'sign' which can distinguish the goods and services of one trader from those of another. A 'sign' includes words, logos, colours, slogans, three-dimensional shapes and sometimes even sounds and gestures.

A trade mark is therefore a 'badge' of trade origin. It is used as a marketing tool so that customers can recognise the product of a particular trader. To be registrable in the UK, it must also be capable of being represented graphically, that is, in words and/or pictures.

Link to The Intellectual Property Office TM search facility

Link to European Union Intellectual Property Office (EUIPO) TM search facility

Link to The World Intellectual Property Organization (WIPO) Global Brand Database search facility

ACG members are trade mark owners and may also own copyright and design rights in products and packaging.

Some examples below: