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Brand protection meeting between ACG and Alibaba

ACG and Alibaba meetThe Anti-Counterfeiting Group (ACG) and members met with e-commerce giant Alibaba today to discuss brand protection in China.
 
Matthew Bassiur, Vice President Global IP; Mei Chen, International Business; and Graham Clemence, Senior Director GIP welcomed ACG and its brand members and provided an update on Alibaba’s fight against the sale of counterfeit goods.
 
A direct and constructive discussion followed as ACG and more than 40 brands outlined the growing issues and challenges faced by legitimate businesses from counterfeit traders operating on sites, like Alibaba.     
 
Alison Statham, ACG Director General comments “As a leading voice for the brands, ACG is working hard to tackle online counterfeiting and facilitating this type of meeting is a positive step forward.
 
“Online brand protection strategies need partnership working with agencies, like PIPCU (Police IP Crime Unit) and Trading Standards, but also with e-commerce providers. Only by understanding the constraints and challenges faced by all parties, can brands begin to identify the opportunities to: guard their reputation, target resource; strengthen enforcement; protect the consumer; and stop this fraudulent crime”.