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Privacy Policy

The Anti-Counterfeiting Group Data Privacy Policy - Updated 22.05.18

The Anti-Counterfeiting Group (ACG also referred to as 'we' or 'us') is a not-for-profit trade association established in 1980 and incorporated into a company limited by guarantee in 1986.  The ACG registered address is 3 Manor Courtyard, Hughenden Avenue, High Wycombe, Buckinghamshire HP13 5RE.

ACG is recognised as one of the most active and highly respected organisations in the fight against counterfeiting. ACG relies on personal data supplied by members and stakeholders (such as, but not limited to The Home Office, Trading Standards, Police, Border Force, Intellectual Property Office, HM Revenue & Customs, National Crime Agency, Police IP Crime Unit and other trade associations) and other interested parties so that it can provide goods and services for its members/stakeholders/other interested parties (‘contacts’) who are engaged with the law and practice of trademarks and other intellectual property (IP) with particular reference to counterfeit goods.

All contacts should be aware of the data privacy policy set out below:

Data collected by ACG

ACG needs to collect, keep and process certain information from you as follows:

  • information provided in the membership application process/on-line registration forms, Mailchimp, SurveyMonkey and other written/email communications; dietary requirements when registering for meetings/events;
  • should you choose to register on the website; certain personal information such as names and email addresses; and 
  • information about your usage of the website, as well as information about you from messages you post to the website and e-mails or letters you send to us.

Use of your information

Your information will enable us:

  • to be able to send you information relating to meetings and events, as well as newsletters, updates, and other correspondence relating to the services you have requested;  and
  • to provide you with access to all appropriate parts of the website and to supply any services you have requested. 

Cookies from the website

Cookies are small amounts of information which we store on your computer. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor the website traffic and to personalise the content of the website for you. You may set up your computer to reject cookies by modifying the settings in your browser although, in that case, you may not be able to use certain features on the website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log onto the website.

Lawful basis for processing data

We process your data where it is necessary for our legitimate interest of being able to provide the services you expect as a contact of ACG.

How the data is stored

ACG is committed to ensuring that all data is held securely. In order to prevent unauthorised access or disclosure, we have in place suitable technical and organisational measures to safeguard and secure the information collected.

ACG is PCI DSS (Payment Card Industry Data Security Standard) compliant in order to process credit card payments.

Security of the website

Where we have given you (or you have chosen) a password which enables you to access certain parts of the website, you are responsible for selecting a secure password and keeping it confidential.

The transmission of information via the internet is not completely secure. Although ACG will do its best to protect your personal data, it cannot guarantee the security of any personal information that you disclose online.  You accept the inherent security implications of using the internet and will not hold us responsible for any breach of security unless we have been negligent and then only to the limits set out in the terms and conditions for the website.

Our site may, from time to time, contain links to and from the websites of our partner networks, as well as advertisers, news reports/publications and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies/website terms of use and we do not accept any responsibility or liability for these policies.  Please check such policies before you submit any personal data to them.

Data breaches

In the unlikely event of any accidental loss, damage or destruction of any personal data held by ACG, ACG will, if there is a high risk of individual(s) being adversely affected, notify the relevant individual(s) as soon as reasonably possible.

Sharing data

ACG will not share your data with any other people or companies except:

  • with other contacts,  in particular but not limited to ACG Members, Trading Standards, Police, HMRC and Border Force for specific purposes only such as ACG meetings/events/newsletters/updates and general correspondence;
  • where necessary, ACG will share information which they collect from meetings/events registration forms, such as dietary requirements, with meeting/event organisers, hotels, venue providers and other agencies who assist with the organisation and provision of ACG meetings/events; and
  • to any law enforcement agency, court, regulator, government authority where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of a third party.

ACG does not sell or share personal data with any third party for their own marketing or research purposes.

Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

Data retention

Data will be retained until such time as it is no longer necessary for our legitimate interests or to protect ourselves in the event of a legal claim, at which point it will be deleted from the ACG CRM/server and any paper documentation securely destroyed.

Rights of Individuals

All individuals who may have provided personal data during any interaction with ACG have the right to request copies of such data, and to ask us to rectify any inaccurate information. In some circumstances, you may have a right to ask us to delete or restrict the use of the data held.

If a member or other individual exercises their right to have personal data removed (“right to be forgotten”), ACG will ensure that this is completed.

Any requests to exercise any of these rights or any other rights which individuals may have should be sent to the ACG Secretariat as set out below or via an unsubscribe link where applicable.

Changes to our privacy policy

ACG may change this policy from time to time by updating this page. You should therefore check this page periodically to ensure that you are happy with the changes.

Contacting ACG

All comments, queries and requests relating to our use of your information are welcomed and should be addressed to The ACG Secretariat: admin@a-cg.com or write to ACG, PO Box 578, High Wycombe, Bucks HP11 1YD. Telephone: +44 (0) 1494 449165

Responding to requests

ACG will endeavour to respond to any GDPR enquiries or requests within two weeks of receipt of the request.

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Join now!

Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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