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Our goals and beliefs

The ACG won’t give up representing UK and international brands until the fight against counterfeit goods and products has been won.

Our Mission

We represent the voice of business in shaping an effective deterrent to counterfeiting in the UK. We will help steer effective policy; promote evidence based actions; empower multi-agency partnerships; and strengthen national and international collaboration.

Our Values

We put our members at the heart of everything we do and we work together as one team, to deliver the ACG mission.

Our Aims

We aim to protect business, consumers and society by developing a range of inclusive, balanced and effective initiatives and activities to combat counterfeiting.

Our Strategic Themes

We will focus on themes that will be central to our actions: political outreach and lobbying; intelligence sharing; improving engagement and networking; and increasing awareness and understanding.

Our Goals

How we achieve our aims is defined by our goals. Everyone in the ACG has a part to play in delivering on these goals.

  • Build greater understanding and awareness of the criminal, economic and public harm associated with counterfeiting.
  • Create an environment to change opinions and stimulate greater respect for intellectual property rights.
  • Encourage more effective government policy and the allocation of enforcement resources.
  • Build and support constructive partnerships, collaboration and joint actions between business and law enforcement.
  • Provide customised, multi-agency training for those engaged in combating counterfeiting.
  • Create an environment to change opinions and stimulate greater respect for intellectual property rights.

Our Strategy

We aim to ensure that ACG continues to be the leading voice of business, in shaping more effective deterrents to counterfeiting.

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Join now!

Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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