ACG Members and IPO Crime Group and law enforcement partners are invited to attend a Knowledge Sharing Webinar by ACG Members, Laava.
ACG Webinar - The Digital Product Passport is Here: What it Means for Brand Protection, Compliance and Cosumer Engagement
The EU's Digital Product Passport (DPP) is moving from regulation to reality. Join this session to learn what it means for your business and how Laava Smart QR helps brands meet compliance requirements while enhancing trust, traceability, and cosumer engagament at scale.
Who Should Attend: Professionals in brand protection, compliance, IP, packaging, and supply chain across fashion, luxury, apparel, electronics, FMCG, and related sectors. Also essential for: Anyone importing or exporting goods into the EU and anyone looking to understand the upcoming CPP regulations and their impact on global trade.
What You'll Learn:
- What the DPP requires and when
- Key Global Trends driving urgency
- How Laava Smart QR enables secure, scalable compliance
- Actionable steps to prepare for 2026 and beyond
- Includes live demo, audieance Q&A, and access to Laava's DPP Readiness Kit
If you would like to ask any questions in advance, please email events@a-cg.com by Monday 2nd June.
This event is open to AGC members and IPO Crime Group and law enforcement partners.
ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.
Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.