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ACG Press Kit

THE ACG

Founded in 1980, the Anti-Counterfeiting Group (ACG) is an international association respected as one of the world’s leading specialists in the fight against the growing global trade in counterfeit goods.

CHLOE LONG
ACG Director-General and Company Secretary

Chloe Long joined ACG in 2025, bringing more than 17 years experience leading global brand protection programmes for major international brands including Nike, Michael Kors, Versace, Jimmy Choo, ghd and Superdry. She has designed and implemented international anti-counterfeiting strategies, investigated complex organised criminal networks and supply chains, coordinated cross-border enforcement operations and led online enforcement initiatives to reduce the availability of counterfeit goods and protect brand revenue and reputation. 

Before taking up her current role, Chloe served as Deputy Director General for a year and prior to that, for almost a decade on the voluntary ACG Board of Directors, including as Vice-Chair and Interim Chair, providing strategic insight and industry expertise to support ACG’s mission. She has also held senior in-house roles overseeing global IP and brand protection, giving her deep, practical understanding of how counterfeiting affects businesses on the ground. 

Having seen first-hand the significant economic, operational and reputational harm caused by counterfeit goods, and clear evidence of their links to serious organised crime, Chloe is a passionate advocate for multi-agency, intelligence-led and collaborative approaches to tackling counterfeiting that protect both businesses and consumers.

To learn more about the industry click here to visit our facts and figures document.

 

For further comments, please get in touch with us at comms@a-cg.com  

 

 

“Consumers have never been at more risk from dangerous counterfeits and associated criminality such as credit card and identity fraud. The message is that people need to very careful when buying online and should only use reputable websites and e-commerce businesses”.
“Consumers have never been at more risk from dangerous counterfeits and associated criminality such as credit card and identity fraud. The message is that people need to very careful when buying online and should only use reputable websites and e-commerce businesses”.
“Consumers have never been at more risk from dangerous counterfeits and associated criminality such as credit card and identity fraud. The message is that people need to very careful when buying online and should only use reputable websites and e-commerce businesses”.

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Join now!

Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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