27 June 2019
On Wednesday 26 June it was British IP Day and the ACG and ACACAP held a joint workshop at The Shard in London to investigate the opportunities and threats inherent in protecting intellectual property in the UK and Asia.
Tailored specifically at brand protection managers with manufacturing or trading interests in Asia, the workshop examined how collaboration can help with the fight against counterfeiting, what effective brand protection strategies are available for Asia and new enforcement initiatives that are utilising intelligence and resulting in raid action.
Delegates heard from experts in brand protection and intellectual property including; ACG, ACACAP, Procter & Gamble, Superdry Group, Intellectual Property Office (IPO) and Hong Kong Development Council.
“This was a superb event. It gave me some head space to think things through and lots of ideas which I'll now take back to the office" commented a workshop attendee.
With thanks to Mathys & Squire LLP and Pointer Brands for sponsoring the event.
ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.
Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.