20 July 2020
Like many organisations, the Anti-Counterfeiting Group (ACG) has had to look at alternative ways of engaging with its members and enforcement partners during the pandemic.
Fortunately, thanks to technology and a group of extremely dedicated people, ACG has responded well to the challenges posed by the lockdown. One such example are the face-to-face, on-site training events for Border Force, which have now moved to virtual instruction.
So far, ACG has successfully hosted five separate online Border Force Officer training sessions. At each event, seven different ACG brand members have provided updates and shared information to help officers detain counterfeit goods entering the country.
Officers have welcomed the training and one fed back to ACG that it was “really useful and interesting, I will certainly have a look at attending some more sessions.”
“At each event we’re engaging with around 100 Border Force officers from ports and airports across the UK. It’s so important we reach out to them and offer this free training because the seizures they make on a daily basis, contribute to the overall enforcement work going on behind the scenes ,that protect consumers from potentially dangerous counterfeit products.” commented Carol Levin, ACG Communications and Events Manager.
By the end of this series of seven Border Force Officer training events, 49 ACG member brands will have spoken directly to Border Force Officers. Brands including; Hugo Boss, MICHAEL KORS, Honda, PUMA, Nintendo, Levi Strauss Tangle Teezer, Hasbro, UGG, Harley-Davidson, JUUL and Apple.
Those brands that have taken part have equally welcomed the virtual training “I am not sure if it’s the training but I have been inundated with Border Force contacts this week – places I never hear from, as well as the usual’s. It’s gone bonkers” in a good way.
After such a successful run of virtual Border Force Officer training events ACG plan to host another series in September/October/November, well ahead of Christmas.
ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.
Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.