20 September 2021
This month The Anti-Counterfeiting Group (ACG) Director General, Phill Lewis contributed to The Brand Protection Professional (BPP).
The BPP is a digital publication of Michigan State University’s (MSU) Centre for Anti-Counterfeiting and Product Protection (A-CAPP), containing features and articles authored by experts within the brand protection industry.
This month, the BPP asked experts to contribute and provide coverage on the topic surrounding brand protection and SME’s.
Phil was asked to comment on ACG’s viewpoint about what ACG sees as the biggest brand protection challenges for SMEs?
His response was “Small and medium enterprises are the backbone of economies around the world and the intellectual property rights that protect their major assets is of enormous value. A recent study by the EU Intellectual Property Office concluded that around one in four SMEs are damaged by counterfeiting and infringements of their IP rights. However, less than 9% of all SMEs in Europe own registered IP rights, which is the primary stake in the ground when trying to authenticate ownership to protect their assets and enforce their rights. More government investment in awareness raising and knowledge building initiatives is vital in helping to protect our cherished SME creators and innovators.”
To read the full publication and to see comments from other experts in the industry click the link below.
ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.
Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.