24 February 2021
Yesterday ACG members got a chance to meet with eBay’s Global Brand Relations Senior Manager for a roundtable discussion about what they do to protect consumers through their polices and user agreements that help to combat the sale of infringing items. A fantastic turn out from members who joined in on the discussion with eBay who have 1.7 million live listings, 185 million active buyers and 19 million sellers on their e-commerce selling site thatfocus on consumer-to-consumer and business-to-consumer sales through its website.
Members got an insight into the steps they take to combat the sale of counterfeit goods through eBay’s prevent and educate, detention and enforcement schemes and also what our members can do to help themselves by using eBay’s VeRO Customer Support Team who’s priority is to globally support verified rights owners.
eBay delved into the different protocols and strategies they use to deal with repeat offenders, the VeRO reporting tool and the GAP (Global Asset Protection) Team who use proactive work and law enforcement partners to help with stopping the sale of counterfeit goods on their platform.
This roundtable gave members the opportunity to raise questions or challenges through ACG, who then shared them with the eBay team ahead of the roundtable. All the brands’ queries were provided with a comprehensive and thorough response.
This event is the fourth in a series of Protecting Brands Online Roundtables offered free of charge to our members. The next one will be held again with Amazon on 2 March who have agreed to continue their discussion with members from their last roundtable at the start of February.
ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.
Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.