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Brand protection meeting between ACG and Alibaba

14 March 2017

ACG and Alibaba meetThe Anti-Counterfeiting Group (ACG) and members met with e-commerce giant Alibaba today to discuss brand protection in China.
 
Matthew Bassiur, Vice President Global IP; Mei Chen, International Business; and Graham Clemence, Senior Director GIP welcomed ACG and its brand members and provided an update on Alibaba’s fight against the sale of counterfeit goods.
 
A direct and constructive discussion followed as ACG and more than 40 brands outlined the growing issues and challenges faced by legitimate businesses from counterfeit traders operating on sites, like Alibaba.     
 
Alison Statham, ACG Director General comments “As a leading voice for the brands, ACG is working hard to tackle online counterfeiting and facilitating this type of meeting is a positive step forward.
 
“Online brand protection strategies need partnership working with agencies, like PIPCU (Police IP Crime Unit) and Trading Standards, but also with e-commerce providers. Only by understanding the constraints and challenges faced by all parties, can brands begin to identify the opportunities to: guard their reputation, target resource; strengthen enforcement; protect the consumer; and stop this fraudulent crime”.

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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