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Today is World Intellectual Property Day

26 April 2021

Today, Monday 26 April it's World Intellectual Property (IP) Day which celebrates creativity, and the continual contribution made by creators and innovators.

This annual event also aims to raise greater awareness of how trademarks, designs, copyright and patents have such an important bearing on society, business and consumers.

This years' celebrations are focused on small and medium-sized enterprises (SMEs) and encourages these companies to protect their ideas and designs and utilise their intellectual property rights to make their businesses stronger and more competitive.

Phil Lewis, Director General at the Anti-Counterfeiting Group (ACG) explained "intellectual property is a major fuel for industries across the world. IP will therefore be a major influence as we re-build our economies, following the pandemic. Unless dealt with, product counterfeiting will undermine these efforts".

Others agree brands need to be protected, "Deckers has worked hard to create brands that are recognisable to our loyal customers and protecting our intellectual property rights ensures that we get the recognition for creating footwear that our customers love and customers get great quality and innovative footwear which keeps us ahead of our competitors" confirmed a Brand Protection Manager at ACG member, Deckers Brands.

"The pandemic has shown over the last 12 months that people are turning to online shopping. Superdry have noticed a noticeable rise in infringements and it has never been more important for us to protect our IP. With the relaunch of the brand and new products available it not only protects us as a business, but it also ensures that our customers are getting genuine products from a brand that they can rely on" added Superdry plc's Senior Brand Protection Manager.

Fake products put people at serious and increasing risk. Legitimate manufacturers place huge effort and resources into the design of products that are robust and safe. These are often manufactured under extreme scientific conditions. In contrast, counterfeiters have little interest in safety and are solely interested in producing high volume, substandard goods which can be sold at the best price possible.

We all face the same dangers in terms of serious and organised crime and ACG members will continue to do their bit to preserve relations and build levels of co-ordination, so that business and consumers across the world will be protected.

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Join now!

Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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