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Ways to avoid counterfeits on Black Friday and Cyber Monday

20 November 2017

This years’ Black Friday and Cyber Monday is fast approaching and consumers need to be on their guard to ensure they don’t get caught out by fake goods.

The value of counterfeit products coming into the UK was worth nearly £9.3 billion, according to a report from the Organisation for Economic Co-operation and Development (OECD)*.

Events like Black Friday and Cyber Monday simply heighten the problem, warns Alison Statham, Director General at the Anti-Counterfeiting Group (ACG).

"The UK is bombarded by counterfeit goods and our manufacturing sector has lost billions of pounds worth of genuine sales, due to fake products. Electronic goods and fashion products are particularly susceptible to counterfeiting at this time of year.

“Consumers are increasingly buying goods online and often unwittingly buy counterfeits. They think they are buying a genuine bargain but end up paying an excessive price for a low quality product. Even worse, when consumers buy counterfeit electrical appliances, they can put their lives in danger because those electrical items will not have been put through all the necessary safety checks.

“Black Friday and Cyber Monday weekend deals can also frequently be found on fake websites. Consumers then not only face an increased risk of making a faulty purchase but put their payment details at risk as well.”

Alison recommended shopping directly through the brands’ website or at a reputable retailer, to avoid the risk of buying a counterfeit product.

Make purchases with credit cards, buy from reputable retailers and whenever possible leave an online review or testimonial for other shoppers. Together this should provide a level of protection and help to guarantee a weekend that is remembered for the right reasons.

 

 * OECD Report Sept 2017 - Fake goods, real losses: Trade in counterfeit products and the UK economy

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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