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Who Cares About Privacy?

28 January 2021

Data Privacy Day January 28th28th January, also known as Data Privacy Day, helps to raise awareness and to remind employers, employees and consumers just how much data we share about ourselves and how to do it safely.

Data from shopping to banking, to going to the doctor or simply posting on Facebook, the exchange of personal data has become unavoidable in everyday life. Your personal data is like gold in the digital world and it belongs to you. Who you share it with could end up harmless or put yourself in a big mess?

In the counterfeiting world it is never guaranteed that the data is given on fake websites to buy counterfeit goods is secure and safe. Counterfeiters do not care about your personal data.

Young people and young adults do care despite conventional wisdom that young people don’t really care about privacy, surveys show that those between 13 and 35 years old do care about their privacy and the importance of maintaining control over their personal information.

When it comes to caring about online privacy and taking steps to protect it, the stereotype that younger adults care less than older adults just isn’t accurate. That’s underscored by Cisco’s Consumer Privacy Survey that found 48% of those surveyed had switched away from companies because of data policies.


To learn more and to keep yourself safe online from fraudsters:

ACG Consumer Advice - How to Avoid Buying Counterfeit Goods Online https://www.a-cg.org/consumer-advice

National Cyber Security Alliance – Data Privacy Day https://staysafeonline.org/data-privacy-day/

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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